Subscriber Engagement

Subscriber engagement campaigns built to lift participation and ARPU

Scratch cards, spin-to-win, and quizzes triggered by real usage data, with rewards applied straight to the subscriber’s bill. Messangi designs, runs, and reports every campaign, so the program launches in weeks rather than waiting on an internal development cycle.

Churn doesn’t wait for your roadmap

Subscribers drift when they stop seeing value between recharges. Generic mass promotions don’t change that — timely, personal, rewarding interactions have a better chance. The obstacle is usually not the idea but the build: the tooling, the prize logic, the billing integration, and the team to operate it week after week. That’s the part we take on.

How the engagement engine works

Data triggers

Connect purchase and usage feeds; campaigns fire automatically when a subscriber nears renewal, exceeds usage, or hits a milestone.

Gamified experiences

Fully brandable HTML5 games — scratch cards, spin-to-win, puzzle reveals — with a prize-distribution algorithm that keeps rewards fair and auditable.

On-bill rewards

Airtime, bonus data, or credits applied directly to the account through carrier billing. No coupon codes, no redemption friction — the subscriber sees the benefit immediately.

Omnichannel delivery

SMS, WhatsApp, RCS, and email, with consistent branding across all of them.

Fully managed operation

Creative, setup, scheduling, monitoring, and custom reporting — our team runs it, yours reads the results.

How a Caribbean mobile operator runs incentive campaigns

A Caribbean mobile operator uses gamified incentive campaigns on Messangi to encourage mobile plan purchases, with prizes credited straight to the subscriber’s account.