MAPFRE doubled NPS survey responses by adding WhatsApp
- Challenge
- Surveys sent by email and SMS linked out to a web form. Customers found it slow, and many never finished.
- Solution
- WhatsApp became an added survey channel, with automated sends, quick-reply buttons, and rich media. No existing tools were replaced.
- Result
- Response rates doubled. Customers answered faster and completed more surveys, giving richer feedback.
Featured result
2×
NPS survey response rate after adding WhatsApp
